A culture for quality doesn’t mean everything you buy and everything you do should be the most expensive. Cost and quality can be correlated, but it’s not necessarily a strong link.
There are some very clear examples where quality is unquestioned, and they tend to exist in super-luxury categories. Louis Vuitton is an example. Price is almost irrelevant when it comes to this company’s leather and travel goods. Gulfstream business jets would be another. They’re cases of unquestioned world’s best, and if you need to ask the price, you aren’t really hip to the point.
Back here in real life, the mass market for almost everything other than bizjets and French handbags operates on a cost-first basis. This is the race-to-the-bottom, three-cents-cheaper-than-the-other, stack-em-high-get-em-sold school of marketing, where the only consideration is that the product does the job and the tab isn’t too high. It’s the WalMart way of doing business, which is enough to tell you how pervasive it is.
More astonishing is the rise of the Family Dollar and the like store; undercutting the Behemoth of Bentonville is the name of their game, to hell with any notion of quality. If it says ‘laundry detergent’ then that’s good enough.
There is a middle ground, however. You can see it bubbling underneath the surface of consumer culture, trying to break through the crust of cheapest at all cost thinking. We can see it in Chipotle, for example, where fast food isn’t necessarily low quality. (Still enormously calorific though!) American-made Japanese cars, too are amazingly good quality for the money. And, of course, there are the products from my company.
Let’s get real; most people don’t give their household and personal products much more than a passing twitch at the supermarket. Folks have their brands, they know – or think they know – what they’re getting, and, because the whole thing’s a chore, and just want it over with. That’s the kind of thinking I am here to modify, if only slightly. I sell products that are of higher quality, are better for you, and cost at least the same (and oftentimes less) per use than supermarket brands. As an additional incentive, you can avoid wandering the supermarket aisle searching for them; they come to your door.
Because I saw the change in myself when I began using my company’s products, I know for sure lots of other out there are looking for the same. The quality of culture exists. Now I need to go find it.