An under-rated quality of my company’s business model is the way that it allows families to create a lasting legacy. Singles and couples both do what I am doing, with equal success. However, it seems clear that a husband and wife working together bring an energy that’s more than the sum of the parts.
I’ll give you an example.
Amongst the range of household staples that my company sells, there are many what I call “small indulgence” products. I, for instance, consider the foot scrub and lotion (peppermint scented is my fave) a total treat. My hooves feel immeasurably better when I spend time soaking, scrubbing and moisturizing them.
Now, I’m a 51-year-old dude, and that doesn’t fit the stereotype. Staying home on a Saturday night to tend to my feet? Who would believe that? Nonetheless, looking after my body is important to me. But selling that to others might be a stretch.
If I had a wife, though, the idea would sound better coming from her. Not only because men and women (I think) are more likely to trust a woman when it comes to such matters, but because I don’t necessarily have the language. When I talk about spending time and money looking after my feet, it sounds a little staged. It’s not, of course, but there you have it.
A woman’s touch would be a clear advantage when it comes to talking about my company’s range of cosmetics, too. I can tell a prospective customer that our full range of skin-care, make-up and color products is great value and of first-rate quality, but would it have the same impact as if it came from someone who actually used these goodies?
I suppose I could take to wearing make-up in the interests of furthering my business….nah, that’s probably gonna turn more people off that I’d attract.
All of which is slightly off my point. Imagine being in charge of a business that you can build over a lifetime, that you can work together or separately, in which you can work many hours if you choose, or a few hours if you choose. You can turn it up, or turn it down, but all the while the customers you have previously created are remaining customers year in and year out.
And your children, too can be a part of your enterprise. A business that’s in your name can teach them much about life – about human nature, about money, and above all about keeping it in the family. Just a thought.