The wonderful news is that I have enrolled a new customer. Customers, actually. Troy and his wife Deborah are now enthusiastic purchasers of my company’s products and services.
At first, I confess, it was a story too good to be true. Troy used to work with me until around four months ago. In his last week at the coalface, we got to talking about money and such. I told him I’d decided to turn into a salesman, and that with the quality products I had to sell even a dunce like me had a better than even chance.
He asked me how that worked, and once I started he immediately said:
Oh, I know that company. They have great products. I was a customer twenty years ago.
Twenty years ago? Wow. We’re only approaching thirty years old!
It turns out that Troy had quit his membership for one reason or another, but that he’d always loved the products.
The next day, his last working for my current employer, I gave him a tube of his favorite toothpaste and a catalog. It was a good-bye gift, but I put in the back of my mind that he might be interested in resuming his membership. When, in August, my company offered one dollar memberships (instead of the usual twenty-nine dollars) I called, and he said Yes!
Count that up as a sales success without a presentation. Who’d have thought it could be that easy?
Troy’s busy with grad school and working and his family, but he’s not too busy to recognize a value and quality proposition for his monthly household essentials. I’m stoked that another household will be living better, more healthily, and more aware of what they put into their big and small environments.
And Troy gets his favorite toothpaste back.
Presentations Given: 3
Customers Signed: 2